I’ve been asked to address RSS. I’ve given several talks this year to fellow educators at conferences and meetings about RSS and related systems, and how RSS can facilitate more focused, meaningful web activity. Someone who read my opprobrium on Internet Addiction has asked if my stern condemnation of Jerald J. Block, M.D. means that I don’t think the Internet can be a waste of time. I do feel that the Internet can be a monumental opportunity to accomplish nothing, to become a passive consumer of content, and to become befuddled by the vastness of “this leads to this leads to this…”.
We all know the perils of surfing. We’ve all found ourselves sitting down at the computer in a soporific slump wondering what happened to the last hour (or more).
So, here’s one way to be more deliberate and productive. It is called RSS. RSS stands for (usually) “Really Simple Syndication”. I will not try to get too technical here, nor try to elaborate on all the various versions or names. If you are interested, read what Wikipedia has to say or for an even more technical discussion of the XML try this article from XML.com. Suffice to say that RSS is a way of describing content in simple text file which enables a person or program to request this single file in order to get information about new content. I’ll spell this out.
First, let’s say that I have become sufficiently connected to have developed certain habits or preferences in my web browsing. I recall back and can remember a period when I first noticed that I had a list of several web sites I had taken an interest in and was reading on a regular (daily, weekly..) basis. At one point I even had a simple HTML document that I had saved on my desktop with hyperlinks to each of these sites. Each morning, I would open this file and click on each link, to see if there was any new content available. I’ll admit, using the HTML document was a step in the right direction because it allowed me to focus my time on only those sites I knew to be of importance. (Compare this method to a blind Google Search on some topic and you’ll see the difference. One is directed, the other is an open invitation to a time management derailment.)
So, RSS is a format of document (an XML document) that is used to describe postings, stories, or other content (including podcasts). This XML file is called a “feed”. There is no reason for a normal content consumer to understand the inner workings of this XML format. Almost all blog packages, social networking sites, etc. will provide the generation of these feeds automatically.
So, how to use RSS. Simply, visit the pages you are interested in, like This American Bedlam, look for the RSS symbol (here in the upper right) click on the symbol (or occasionally search the page for a text link “RSS”) and you will be taken to a page that looks something like this:
This is Safari’s rendering of the XML file. It shows the title, here, This American Bedlam and that the feed contains 10 entries. Then there is a sequential listing of each of the 10 entries, each with a title, information on who posted the entry and its timestamp, plus the main text of the entry (truncated to a certain number of words).
This is the basic anatomy of a feed. So, now, all one needs is some utility to automatically go out to all the sites you are interested in and retrieve the feeds, show you what new content (if any) is available, and allow you to simply run through the list periodically to keep updated.
There are many great RSS aggregators (as these utilities are called). Depending on your platform and preferences, you may wish to use a stand alone application (like Cyndicate for Mac, which I use) or to make it part of your online profile on myYahoo, or LiveJournal (both these have the ability to aggregate your RSS feeds.) In fact, you can even rely on your web browser (IE7 has a build in RSS aggregator and Firefox has many extensions available for download which do this — I’ve used Feed Sidebar, Sage and Wizz). Just copy the URL of the feed and paste it into the utility of choice. This is what’s called ’subscribing to a feed’. Then every time you launch the utility it will scan all the feeds you have subscribed to and if any has new content, it will list that for you. Here’s a screen shot of Cyndicate:
Now, instead of laboriously typing in the URL of each page I am interested in, or even clicking on a link from an HTML file, I can simply open my aggregator and spend a few minutes looking through the new content for items of interest. I dedicate roughly 30 minutes to this activity which allows me to see new content from news providers, blogs, even friends who have posted new photos to Flickr. Using Cyndicate I can even assign certain filters. For instance, I occasionally like to get the Google Entertainment News, but I can’t stand getting a bunch of dribble about Paris Hilton or Miley Cyrus, so I have applied filters to remove stories with them (and others) in the headlines, saving me time for reading stories that deserve my attention.
So, if you are finding that you spend too much time trying to keep up and you are not using RSS, you should consider it. It’s there, it’s free and it is fantastic. Next, I’ll expand on this to include podcast feeds.


